Increasing Profits for Black Friday and Cyber Monday

Black Friday is the day after Thanksgiving when eCommerce bargain hunting begins. It’s an important retail day because consumers can search for the most fantastic deals without worrying about breaking their budget. The holiday shopping season starts with eye-catching promotional offers on Black Friday that entice shoppers to part with their money.

As an Amazon seller, you should be looking for ways to get the most out of Black Friday and Cyber Monday as well! This article will explain how to take advantage of these sales days to increase your company’s sales on Amazon. Let’s begin!

Black Friday gets its name because it’s the time of year to have a “black” start for holiday shopping. During this busy period, retailers traditionally move from being ‘in the red’ on their accounting books (i.e., losing money) into the black (into profitability) as they close out their books at month-end and prepare themselves for all that comes with Christmas sales.

Because Black Friday kicks off the most profitable days of the Q4 holiday season, Amazon sellers need to participate in the sales activities. Shoppers are more likely to buy seasonal products between Thanksgiving and Christmas, and you need to prepare with a Black Friday and Cyber Monday plan of action.

Black Friday is the day after Thanksgiving and Cyber Monday is the Monday after Thanksgiving. In 2021, those are the following dates:

• Black Friday Amazon in 2021: Friday, November 26th
• Cyber Monday: Monday, November 29th

However, Black Friday is on November 26th doesn’t mean that the Black Friday Amazon sales start then! Amazon began Black Friday sales much earlier this year because of shortages on everything from smartphones to toys. For this reason, eCommerce sellers should start sales early since postal services are expecting delivery delays, and there might be logistic issues to overcome. Some deals even began before Halloween and will continue from there.

Additionally, Cyber Monday historically hasn’t only occurred on the Monday following Thanksgiving. Some online retailers have Cyber Week, which is the whole week following Thanksgiving week. In addition, Cyber Week (or late Black Friday) sales often extend throughout the weekend following Thanksgiving.

Amazon has a long and illustrious history, and its revenue is constantly increasing. It’s undoubtedly one of the most successful e-commerce companies in history. One of the most critical sales events for Amazon, and thus for Amazon sellers, begins on Black Friday.

Amazon is usually growing every year. This year, they are doing even better than last year’s Black Friday sales. They have sold much more than they did in Q3 this time last year. This fact is considerable since Amazon broke records during the height of the Covid-19 pandemic. For Amazon vendors and sellers, this is an excellent reason to prepare for a flood of sales through Black Friday and Cyber Weekend on Amazon.

All the signs we see tell us that we will have a record-breaking Amazon spending season. Most people are planning to buy things online for this holiday. As nearly 50% of all shoppers start their search for products on Amazon, there are many opportunities for sellers to benefit from high marketplace sales.

Amazon.com is an excellent place for consumers to start their holiday shopping because it is easy to locate a variety of exceptional products. As an eCommerce marketplace, Amazon provides a space for shoppers to compare prices and read online reviews for their desired items.

Customer experience is significant for sellers, too, making it a great location to sell items. People with businesses and products to sell can set up an account and use Amazon’s product listing capabilities, including detailed descriptions and images. All this comes without handling payment processing, customer service, marketing products, or storing products in a warehouse by relying on Amazon and other service providers if a business owner chooses.

Did you know that Amazon collected nearly 25% of its ad revenue over the Black Friday weekend? Ad spend increases occur because advertisers understand the importance of promoting their items for this retail holiday. Increased ad spend even starts around Halloween and lasts nearly until Christmas. During this time, Amazon customers are more likely to search for deals on their smartphones.

So many people are searching online during Black Friday weekend that it’s nearly impossible to keep up with the demand. It can be considered one of the most important shopping days in history and will continue growing as we approach Cyber Monday 2021.

Amazon has a lot going on during these two retail holidays: lightning deals, “countdown” style sales every hour leading right up until midnight (on Black Friday), and much more! Because there are new sales opportunities during this time, it’s essential to know about all your options. That way, you don’t miss out on any revenue opportunities like exceptional product exposure or increased ad spend due to high consumer interest related to upcoming holiday events such as Thanksgiving and Christmas.

It would help if you got the word out about your Black Friday deals on Amazon. Post ads and offers that highlight product discounts for shoppers searching in relevant categories, like “Electronics & Accessories” or whatever sorting group is most popular with online consumers during this time of year.

Because consumers increase their purchases around the holidays, creating ads is incredibly competitive on Amazon. For this reason, you must increase your ad budget and scale up advertising on your brand’s most profitable products. The key is to find the right balance between sales and ad spending, so you don’t overspend.

As a Black Friday Amazon Seller, it’s simple to forget everything you should focus on while preparing for the significant retail holidays. However, optimizing your bids, especially for your brand’s most popular search terms, is something you cannot forget. Optimizing your Amazon PPC bids includes bidding more for the specific keywords you know drive sales and taking advantage of Amazon’s automatic bidding feature to save time.

You can also boost your profits by selling on other shopping holidays like “Small Business Saturday” (November 24th). Still, it’s essential not to ignore Thanksgiving Day or Christmas Eve – because these are significant retail events for consumers. It might be a better idea to focus more heavily on another day after Cyber Week, as influential brands might steal all the consumer attention during this time.

As an Amazon advertiser, it’s common to have some successful products and some that have more trouble generating ad revenue. If you find yourself spending lots of money on ads for specific products that aren’t converting, don’t scale up the ad budget over the holidays. Instead, focus on the products that convert well. This technique will help you succeed selling seasonal products.

Shipping costs and shipping times are significant to consumers over the holiday season. Therefore, you should set exceptional holiday shipping policies that set your products apart from the competition. To win more sales on Amazon over the holidays using a shipping strategy, you can offer free shipping, expedited shipping, or use Amazon’s Fulfillment by Amazon (FBA) service.

As a Black Friday Amazon Seller, it’s crucial to pay close attention to your products’ customer reviews during the busy shopping periods in November and December. Negative reviews are part of being an online seller, but you can win more sales on Amazon with exceptional feedback from customers who have already purchased your brand’s products!

You should reward loyal customers who give positive reviews when they purchase items throughout this period because they will likely be repeat buyers come next year. Moreover, negative comments about specific aspects like packaging or delivery may need improvement before launching a Black Friday sale. You’ll want to focus on these adjustments throughout the year so that your products have exceptional reviews in time for Black Friday Amazon.

Some of Amazon’s best Cyber Monday campaigns happen off the platform. Here are some Cyber Monday advertising ideas for your business. (Do you already have sales data and trends from the previous year’s sales? If so, use those to build more effective ads!)

When there’s a great deal on Amazon, some websites make it headline news! If you’re running a special promotion on some of your products, create an ad and see if these deal sites will feature your items.

There are hundreds of popular online communities where you can promote your Cyber Monday deals! You’ll want to put together an ad that looks great and shows customers why they should buy from you. Once the ads go live, please share them with people who participate in these groups daily, so they know to check back later for Black Friday sales.

These Black Friday marketing examples show the importance of social media for holiday promotions. Post your brand’s best deals on Twitter and Facebook to get the word out about your excellent Black Friday deals.

Also, don’t forget about sites like Instagram and Snapchat when planning Cyber Monday campaigns! You can post images of the best Cyber Monday campaigns and offers or create behind-the-scenes videos that will generate excitement for holiday shopping in your Amazon store.

Black Friday is an important day for online shoppers in the United States, as it’s a chance to find fantastic deals without breaking their budget. This article provides Black Friday marketing ideas to increase your company’s sales on Amazon during the holiday shopping season.

Whether you’re running an ad campaign off Amazon or using social media sites like Instagram and Snapchat, these tips should help you get started thinking about how you can leverage technology to win more customers over this busy period.

The goal with all our strategies is simple: provide exceptional customer service by understanding what matters most to them – from shipping policies to product reviews – so they’ll come back again next year! Try them out and see which Black Friday Amazon strategies work for you.