Amazon Keyword Tracking: Boost your Organic Performance

The position or ranking in which a product appears organically in the unpaid search results on Amazon for a given search query is its Organic Ranking. Appearing organically at the top of the search results is how you generate “free” traffic to a product page, and hence generate more profitable sales that won’t require spending money on advertisement. Most consumers stop browsing after page one, and the product that appears on the “top of the fold” – meaning positions 1 to 5 – usually rake the most clicks.

If you want to know the theory behind this and how the ranking is done by Amazon, read our article where we explain Amazon Ranking Algorithm.

DataHawk’s Amazon Keyword tracking tool allows you to monitor daily changes in the organic search performance of any product.

With DataHawk’s Amazon Keyword Tracking Tool, you have access to the historical organic Amazon keyword tracking data. The platform allows you to visualize rankings in beautiful charts and grids and thus benchmark your performance against your competitors.

DataHawk enables you to generate profitable keywords ideas to improve your Amazon listing, generate more organic traffic, and optimize your margins with a data-driven approach.

To quickly get started, create projects and add the desired products and keywords to it. DataHawk will automatically analyze the tracked ASINs and track how they rank for each Keyword you have added to the respective Project. Thus, there is no need for you to assign keywords to ASINs.

The charts show the keyword ranking distribution of the number of keywords you are tracking for which this product is tracking for a specific position.

For instance, we have tracked “TUFT & NEEDLE Twin XL Mattress” from April 6, 2020, to May 6, 2020. It is found that there is one Keyword for which the product is ranking in the top 3. Similarly, there are five keywords for which the product is ranking from 11th to 16th positions.

DataHawk Keyword Rank Tracker also allows you to monitor rankings across the first ten search page results in all departments. You can see the detailed breakdown of the page ranks and positions for each keyword you are tracking and for which the product is indexing. The color system helps you quickly analyze the ranks, the greener, the better.

For instance, for the product “TUFT & NEEDLE Twin XL Mattress,” it was observed that the product has been ranking on position one on page 1 for the Keyword “tuft & needle” from April 6, 2020, to May 6, 2020.

It is, however, interesting that it is actually the variation of this product that is ranking. DataHawk gives you the details even if a variation of a tracked product is ranking. You can differentiate it very easily by looking at the grid. The boxes with plain background represent that the tracked ASIN is ranking whereas the boxes with striped background represent that a variation of the product is ranking on the given position.

Here, for example, a variation of “TUFT & NEEDLE Twin XL Mattress” (ASIN: B00QBZ25Q0) is indicated to be on page 1 rank 31 for the keyword “Casper mattress.” (Variation’s ASIN: B00QBZ265U)

The product ranking #1 for this keyword is “Brentwood Home Cypress Cooling Gel Memory Foam Mattress.” The “TUFT & NEEDLE Queen Mattress” that we tracked earlier sits on position 6 for this keyword.

For the brand “Zinus,” one of the main keywords used by them is “queen mattress,” which has a search volume of 135,000/mo, with max star rating 4.9★ & number of ratings 42,623.

The Competition Score reflects what extent the Keyword is deemed to be competitive on Amazon and is an effortless way for you to map the share of voice for the keywords that you are interested in or are being used by your competitors.

Amazon PPC and Organic Ranks are the two cornerstones for improving product visibility and sales on Amazon. Amazon PPC and SEO catalyze each other to improve sales. Amazon PPC sales boost your ranking because conversion and sales are some of the most significant factors in Amazon’s SEO algorithm formula.

Cracking a correlation between your ad spend and organic ranks are integral. Identifying the relevant keywords and using them in your listing copy and bidding on them contributes to your rankings and conversions. It is also important to identify the keywords for you to be able to determine the ads spaces to prioritize. If you are observing a rise in reviews and feedback resulting in better sales, it’s a good idea to increase the price. If the raise results in reduced sales, you must always opt to strategize for Ads.

Along with a competitive price point, it is important to have insights about your Ads Performance. The data includes data on keywords that have been responsible for sales and keywords that have been blocking sales, as these may affect your ACoS. This is why keeping the keyword list to a minimum is super helpful. You can therefore ensure the budget required for your maximum sales potential.

To make your targeting more efficient there are three types of targeting for the queries. Exact, Phrase, and Broad match targeting. Each of the above is a way for you to match the search queries with different patterns. It is however up to you as to which one is the most relevant for you.

Want to read about the three-match types in detail?

>>Read

DataHawk Keyword Rank Tracker allows you to monitor the rankings across the first ten page results in all departments. You can view how a product is ranking for each keyword along with its rank and position for which the product is indexing. The keyword rank tracker thus allows you to compare the organic ranking before starting a campaign and during a campaign.

Here’s an example, we tested two ASINS and monitored the 10 Keywords that our keyword tracker provides, pulling the data from the first 10 search page results in all departments in order to track the organic ranks.

We tracked  “TUFT & NEEDLE Twin XL Mattress” & “Zinus Green Tea 12-inch Memory Foam Mattress” for one month.

It can be seen that there was a drop in the overall position of the product on 28 April 2020 & 29 April 2020, which hiked again due to a probable raise in bidding or ads efforts. It is quite significant with the graphs as to how the ranks have been impacted due to ads efforts.

Monitoring your sales velocity enables you to gauge the efficacy of your marketing & sales process.

In order to do a regression on this, you can simply put this change into numbers. You can calculate the number of units needed to sell for moving a rank forward or backward. For instance, let’s say, 150 units of sale in a day gives an increment of 5 in the ranking position, you can tell, to move one position ahead, you need to make 30 unit sales.

There is n number of strategies and brands and sellers go after to boost their SEO on Amazon. What is more important is to follow the key principles to execute an effective Amazon strategy. Appearing on the top in the Amazon search is not an impossible task.

Read our guide.

Amazon Keyword Tracking with DataHawk helps a seller to compare their organic rankings in the top 10 search pages for any product being tracked on DataHawk. It is a great way of monitoring the performance of a keyword and modify your listing if you find some keywords as not working well for you.

For instance,

In the example above, “Casper Original Foam Queen Mattress” which is ranking #2 for the keyword “Casper mattress” is ranking #62 for a more general query, “queen mattress.”

Monitoring the keyword competition is therefore super important. You can use DataHawk’s competition Score Card. For instance, the keyword “Queen Mattress” is very tough.

Therefore, in this case, if you are competing against a keyword of such high competition score, you could opt for a keyword such as “memory foam mattress twin xl” or “full mattress memory foam medium” that are long-tail keywords, which are competitive and cheaper for your business.

You could additionally view all the important parameters around a keyword on the Keyword Detail page.

You could simply reach there by clicking on a keyword from the “product detail page” or selecting a keyword from the “tracked keywords list”. Finding the right keyword for your listings involves a thorough Amazon search and a lot of trials. But this is made easy with simple and effective methods that we propose to you, just by using one simple tool. You have it all on a single screen.

We have made it super easy for you to understand all these strategies in detail. Watch this video to understand how you can leverage Amazon Keyword Tracking on your competitors’ Keywords to get inspired for your own listings.