In the world of Shopify marketing, knowledge is power. With over 1 million Shopify stores out there, you need the best tools you can find to help you track customer behavior, analyze sales levels, and manage your ad campaigns. So what is the best analytics for Shopify, and how can you boost your engagement and sales with them?
We’ll analyze each Shopify analytics tool and ad manager so you can choose the best apps for your business.
1. What is Shopify?
Shopify is a comprehensive eCommerce store builder. Shopify allows you to build your online store, add products, and handle marketing, shipping, and payments all from one dashboard.
Shopify offers an app store that allows you to customize your website by adding additional functions. You can find the most effective marketing tools in this app store, and we’ll list essential some of the best below. If you're an Amazon seller be sure read about the differences between selling on Shopify vs Amazon.
2. What Can You Sell on Shopify?
Shopify hosts a wide variety of eCommerce stores. Some of the most popular categories include:
- Pet Supplies
- Vintage or collector’s items
Many sellers also use Shopify to expand their physical store location. This trend has accelerated in recent years as more business owners pursue an omnichannel strategy with both physical and online stores.
What NOT to Sell on Shopify
Shopify does post a list of restricted items on their website here. While this list does include illegal items, some prohibited items may be legal in your area, including alcohol and firearms. If you're just beginning your journey on Shopify, you can check out this article for details on how to get started selling on Shopify.
3. How to Increase Your Sales on Shopify Using Ads and Analytics
The best Shopify analytics and ad tools have one thing in common: they harness data to help you make more sales. Though both Shopify marketing apps use data to increase sales, they serve different functions on your Shopify site. We will take each group separately and look at the best Shopify marketing tools for you.
4. What are the Best Analytics for Shopify?
The best Shopify tools should provide you with actionable data. In other words, it’s not enough just to know how long customers are staying on your store’s page or what they are buying - you need to interpret the data to customize your products and services to better serve your customers. Also, check out this article for tips on how to drive more traffic to your Shopify store.
What do Analytics for Shopify Do?
Analytics for Shopify can track the following important metrics:
- Total sales
- Rate of returning customers
- Create individualized customer profiles
- Indicate where customers click or scroll
- Track where customers enter and exit the sales funnel
- Track correlations between purchases and other site interactions, like leaving reviews
- Provide SEO support for your product listings
- Analyze store loading speed
- Build customer and product segments
- Track how many times an individual seller visits your site
- Conversion rate
- Bounce rate
- Sales attributed to marketing campaigns
- Source of origin for buyers - i.e., ads, organic search
Not every Shopify analytics tool will track all of these. Choose which features are most important to you and implement those apps first.
#1 - Shopify Analytics
Let’s start with the most obvious tool - the Shopify analytics tool built directly into the dashboard. It provides some basic data reporting and analytics of your traffic and sales.
Shopify Analytics allows you to view several categories of data, including:
- Sales reports
- Consumer profiles
- Product Analytics
Since Shopify Analytics is already integrated into your dashboard, it makes sense to use as much functionality as possible. You can produce some helpful basic reports with this tool, like acquisition reports, which track the number of individual visitors to your site, how long they stayed, and whether they are repeat visitors. We also suggest using the conversion rate, and top pages view features as well.
Keep in mind that higher-tier Shopify memberships come with additional tools. Most of these features are not available with a Shopify Lite subscription, and only half are available with the Shopify Basic subscription. You can see the chart here of features available by subscription type.
Price: Included in your Shopify monthly subscription.
#2 - Google Analytics
Another must-have Shopify analytics tool is Google Analytics. If you already have a Google account, this is relatively easy to enable on your Shopify site.
You will need to set up a free Google Analytics account using a Gmail address, then add your Shopify store’s URL. Google will guide you through the steps to get a tracking ID, which you then copy and paste into your Shopify dashboard.
Google Analytics lets you set goals and funnels for your site’s visitors. Every time a visitor makes an action, such as completing checkout or signing up for an email list, GA counts it as a conversion. This is a great way to track the success of your site and fine-tune what isn’t working.
It also offers a huge range of options, allowing almost endless customization of your dashboard. It is free, which counts as a major plus.
Google Analytics offers so many Shopify analytics reports that it can be difficult to wade through all the options. Many store owners become overwhelmed and simply stop trying to understand GA at all.
We recommend picking a couple of key metrics to track early on - perhaps your on-site search report - and mastering those tools before you move on to more. For more Shopify tips, you can check out this article to learn about how to find high-volume keywords for your Shopify listings.
#3 - HotJar
You can install HotJar through your Shopify App Store. This provides you with customer behavior analytics tools that can provide supplemental insights alongside your basic metrics like page views or bounce rate.
HotJar is one of the best analytics for Shopify to measure where your customer exits the sales funnel.
In other words, the app tells you on which page customers stopped shopping on your site and navigated to another page. This helps you determine what haltered their buyer’s journey and how to remedy that.
HotJar also supplies heat maps, indicating which areas a user clicked while visiting your site. It also features GDPR compliance options.
HotJar serves as a supplement to your existing analytics, not a wholesale Shopify analytics tool replacement. So you should keep in mind that you will likely be managing your HotJar account in addition to other Shopify analytics tools.
Price: Four pricing tiers, starting at $0/month for Basic up to $389/month. Most businesses opt for the $99/month plan.
#4 - Lucky Orange
Available for a free trial in the Shopify app store, Lucky Orange is one of the most popular Shopify analytics tools out there.
Like HotJar, Lucky Orange provides session logs to track how long customers spend on your site, along with heatmaps to see which sections of your website are receiving the most clicks. It also offers Form Analytics, which tracks critical metrics like abandonment and time to start for your online forms.
Lucky Orange exceeds expectations by providing some of the most effective marketing tools along with its solid analytics tool arsenal. The chat function and announcement feature are especially useful in helping customers along and incentivizing a sale.
Lucky Orange offers 30 days’ worth of data storage to all customers. Increasing the amount to 60- or 90-day lengths require initiating a conversation with customer service and upgrading your account. If clients want to keep larger sets for historical analysis, they must export and store the data externally.
Price: Free plan available, then four pricing tiers available at $10, $20, $50, and $100 per month.
#5 - Conversific
This tool provides Shopify analytics reports on customers and profits along with customized suggestions for continuous improvement. Conversific tracks industry benchmarks and how your business compares on conversion rate, abandonment, page views, and other KPIs.
Conversific is a good conversion tracking tool for those who want something easy to set up and monitor. This app is designed to be more plug-and-play than traditional Shopify analytics tools like GA. The conversion tracking tool combines analytic reports with benchmarks and a shop-owner “to-do list.”
The app also provides the ability to produce both customer and product reports. This gives you two different ways to look at the success of your store - by tracking your customer personas and identifying your top-selling and underperforming products.
Because Conversific is designed to make Shopify analytics easier, it doesn’t allow as much customization as other tools. It’s also a bit pricier than the others we reviewed here.
Price: Free option available, and three pricing tiers at $29, $79, and $199 per month.
#6 - RetentionX Analytics
Successful Shopify stores receive a lot of customers; RetentionX ensures that they are receiving the right kind of customers. This app provides advanced analytics that retargets buyers the most likely to purchase and helps you create targeted marketing flows baked-on customer behavior.
RetentionX is a full-service analytics app with over a hundred analytics reports available. Large sellers will appreciate the Merge feature, which allows you to access the analytics from multiple stores on one dashboard.
RetentionX has a powerful segmentation feature, which integrates well with Facebook Ads or Klaviyo to help you target specific buyers, like “bargain hunters,” “repeat buyers,” or customers who are due for a new order based on historical purchasing patterns.
RetentionX is considered an advanced analytics tool, so there might be more power under the hood than most beginner Shopify sellers are ready to use. Though the price is higher than other analytics tools, it’s worth it for high-level sellers who want to optimize their customer segmentation process.
Price: Companies processing less than 25k orders can access the Startup Program Pricing, which comes in three tiers: $29, $99, and $199 per month.
All other businesses can access Regular Pricing, which comes in three tiers at $79, $179, and $399 per month.
5. What Are the Best Ad Tools for Shopify?
There’s no guarantee that customers will magically find your store. Most successful Shopify stores rely upon an ad strategy to promote their products. Ads get your products in front of the right customers and the most effective Shopify ad tools help you place the ads strategically around the internet.
What do Ads for Shopify Do?
The best ad apps for Shopify integrate into your Shopify dashboard to help you create and manage ad campaigns without having to navigate between different platforms. Some features offered by Shopify ad tools include:
- Automatic import of product photos to ads
- Carousel ad campaigns
- A/B ad testing
- Continuous monitoring of trending keywords
- Automatic ad bid adjustments
- Ad retargeting
We’ve assembled a list of the best ad apps for Shopify.
Separate Charges with Shopify Ad Apps
Though we’ve listed the pricing for the Shopify ad tools we recommend, keep in mind that this does not include your ad budget. That is typically billed as a separate charge from whichever ad channel you are using: Google, Facebook, TikTok, etc.
#1 - Google & Facebook Ads by AdScale
This all-in-one app lets you design Facebook, Instagram, and Google ads Shopify-dashboard complete. This app allows you to set your ad budget for each channel, and then the AI tool takes overbid amount and retargeting.
This is the ideal Shopify ad tool if you want to prioritize the three most popular ad opportunities with as little hassle as possible. It automates ad creation based on your top-performing products and matches those with its AI-generated customer segments. It then positions these ads on the optimal network and time for peak performance. Shopify owners who appreciate automation and prefer to be hands-off choose an ad tool like this - AdScale even creates new Google, and Facebook Business accounts for you.
Though it does a lot, you will still likely need other apps to manage other ad channels - like TikTok or Pinterest. If you only plan on running Google Ads to get started, you may not use the full functionality of AdScale’s app.
Price: Base service begins at $149 per month. AdScale pricing is based on a sliding scale that charges fees based upon the revenue generated by ads.
#2 - Advoz
Like AdScale, Advoz is a Shopify ad tool that prioritizes the three most popular marketing channels - Google, Facebook, and Instagram. It is distinct in that it connects the store user to a human designer who designs ads and submits them for approval.
Advoz is a good pick for store owners who want to prioritize good design in their ads but don’t have graphic design experience themselves. You can work with your designer on either budget-based or product-based terms. Each ad created is manually approved by the store owner before it goes live.
Because this app generates ads one at a time, it is time-consuming, and there is no automation. Some business owners may prefer to work directly with a designer either in-house or on a freelance basis.
Pricing: Per-ad piece pricing, or four pricing tiers available at $10, $25, $50, and $100 per week.
#3 - TikTok
Between January 2018 and July 2020, TikTok’s user base grew by 116% worldwide and over 780% in the U.S. alone. Integrating TikTok’s ad tool for Shopify is one of the best ways to expand into this volatile market. TikTok recently unveiled its proprietary small business ad app for Shopify, allowing store owners to set ad budgets to create campaigns as they would for Google or Facebook ads.
The video generator is unquestionably the most helpful feature of the Shopify ads app. Creating video content the old-fashioned way takes a tremendous amount of time and videography experience. While the video templates are pre-generated and somewhat reminiscent of stock photo libraries, they offer a way to market products on TikTok comparable to Facebook Carousel ads, which have proven successful over time.
The TikTok app also comes with an analytics tracking tool called the Pixel. This reports on TikTok users browsing a page, adding items to a cart, or completing a purchase.
Because the app is relatively new, the analytics tool is not as fleshed out as perhaps it may become. There is also limited data available on the long-term performance of TikTok ads.
#4 - Tracking for Google Ads by AdNabu
Shopify store owners often question - can you put ads on Shopify? Since it’s a website you own, after all, can you place ads for an added stream of revenue? Yes, you can, but mastering the open-source Google Ads (formerly known as Google AdWords) code can be frustrating for many. AdNabu’s app streamlines the process by automatically creating a Google Ads pixel and installing it on your Shopify site for you.
This Shopify ad app does one main thing - it helps you install Google Ads on your store website. If that’s a goal for your site, this is a quick and easy way to get it done. AdNabu has provided a simple, step-by-step setup wizard that guides you through the AdWords process quickly. The recurring monthly fee is for the automatically generated reports that tell you how much revenue Google Ads generates on your site.
Since most Shopify store owners are creating a website with the sole goal of selling their products, installing Google Ads could compete with your products. It’s a good idea to test your Google Ads integration to ensure it doesn’t overcrowd your page or detract from your sales.
#5 - Facebook Ads Hidden Interests
While Shopify does have a free Facebook ads integration available, it is limited to showing only 25 interests for each customer profile. This app allows you to choose broad topics and then offers you hundreds of related goods that may not be immediately evident.
This app uses years of Facebook research linking interests that are hard to discern without large datasets. It also takes the burden of analysis off the shoulders of individual store owners. Hidden Interests lets you quickly sort, save, and export relevant interest groups to determine the best target for you. Unlike most Shopify ad apps, Hidden Interests is free. Store owners marketing to non-English speaking audiences will appreciate the ability to research interests in any language.
While Hidden Interests integrates well with Facebook Ads Manager, it is not a one-stop advertising solution. You will still need a separate app to run your Facebook campaigns and product analytics.
#6 - Easy Retargeting & Google Ads by Azameo
This app strikes a balance between using AI to run all of your ads or hiring a marketing professional - both options are accessible through the app. Azameo provides a centralized dashboard that lets you create and run ads on Google, Facebook, and Shopping Ads.
Azameo lets you contact a customer service team to troubleshoot your ad campaigns, unlike many Shopify ad tools. Sellers interested in a multi-channel ad strategy will appreciate the ability to automate budgets and allow the app to handle the bid amount. There is some flexibility, with the ability to manually choose which products you want to promote or let the app automatically generate ads based on customer history. Automatic retargeting will save shop owners a lot of time resetting their ad campaigns.
Though this app handles Google ads, Google Shopping, and Facebook marketing well, it does not integrate Instagram.
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