Expanding your eCommerce business onto Walmart Marketplace can be done in seven steps. These steps involve determining your eligibility, correctly and completely submitting an application, and processing orders efficiently and quickly. To get approved on Walmart Marketplace and start building another revenue stream, follow the steps in this article.
Step One: Walmart Marketplace Eligibility
What do You Need to Qualify to Sell on Walmart Marketplace?
Walmart selects its eCommerce sellers based on the following criteria:
- Product Quality
- Availability of Items
- Shipping Time and Speed
- Customer Service Record
You must meet all four of these qualifications to be eligible to sell on Walmart Marketplace.
For example, if you attempt to sell a low-quality product, your application is not likely to be approved.
Ideally, you should already have experience with eCommerce, fulfillment, and customer service before applying to sell on Walmart.
To become a Walmart Marketplace seller there are a few things you should keep in mind:
- You must have proof of eCommerce seller success on another platform.
- Any applicant must have a track record of providing customer service and meeting satisfaction metrics.
- Your company's products must have competitive pricing and fast shipping.
- You must have a US business that you register with the appropriate business agencies. Your warehouse must also possess a US address.
- Your company must offer a range of products that differ from your competitors.
If your Walmart marketplace application is denied, it's likely because you didn't have the right qualifications or your products didn't meet Walmart's standards.
Now that we've covered how Walmart selects its sellers, let's move on to getting approved on Walmart Marketplace!
Your first step is to collect the following documents ahead of time.
- Your US business tax ID number.
- A verification letter from the Department of Treasury confirms your tax ID and business location.
- Tax forms, such as a W8 or W9.
- A list of addresses for your business, places of operation, and warehouses.
- A list of your products should include the categories and product details.
This information should be readily available if you already have a legal business entity.
In addition to the forms, you should also know how you'll integrate your catalog with your Walmart account, which will go into detail later.
The most time-consuming step is usually creating a list of products and product categories that match Walmart's selection.
As you create or look over your catalog, be sure to remove any prohibited products. Walmart has several illegal product categories that sellers cannot promote.
By reviewing your selection ahead of time, you'll have an easier time receiving Walmart Marketplace seller approval.
Step Two: Apply for Walmart Marketplace Approval
Now that you understand the qualifications and paperwork you should have before applying for Walmart marketplace approval let's discuss the process for selling on Walmart.com.
Page one of the marketplace.walmart.com application
Everything begins on the Walmart Marketplace website, marketplace.walmart.com.
You'll notice a "Request to Sell" button in the upper right corner. This button directs applicants to the application page. It also explains the instructions, requirements and lists the documents you need to complete the application.
Now's the time to get that paperwork in order if you haven't already. When you're ready, scroll to the bottom of the page and click the "Start Application" button.
Next, you'll land on the "Company Registration" page. Enter information about your US business entity and provide details from Walmart's required documentation.
In addition to entering information such as your name, address, business tax ID number, and business domain name, you must also attach all documents to the application. (Don't worry, there's a space to include everything, and Walmart makes the application process easy.)
After entering essential business and owner information, you must also inform Walmart of any international offices and warehouses for your business.
If Walmart determines that you were not honest about your office or warehouse locations, you may receive a Walmart marketplace application denied letter, or worse, they may terminate your account. You must answer honestly and provide proof with official paperwork or documents.
Page two of the application
After you verify that all the information on the first page of the application is complete, hit "Next."
On the second page of the Walmart Seller application, you'll provide product information.
Remember how Walmart wants sellers to prove they're successful eCommerce merchants? This is where you will upload that proof via product and business sales information.
On the "Title and Integration" page, you'll continue the application process by explaining how your company transports goods. Walmart will want to know whether you plan on transferring goods into the United States through a foreign country.
After explaining your sourcing process, you'll select the product categories in which you want to sell your products on Walmart Marketplace. Afterward, you'll answer questions about your business. Prepare to answer the following questions:
- What's your average monthly revenue from all online platforms?
- Which categories generate the most income for your business?
- How extensive is your product catalog?
In addition, you will be asked for details about the individual SKUs your brand sells. After you answer these questions, click "Next."
Page three of the application: "Shipping and Operations."
At this point, the application is nearly complete. The Shipping and Operations section of the application is the most straightforward and the shortest.
Walmart will want to know the shipping method you plan to send your products. Additionally, you'll enter your warehouse address, where you plan to ship most of your goods.
At the bottom of this page, you'll have an opportunity to explain why your company wants to sell on the Walmart Marketplace.
You'll have the best chance of getting Walmart Marketplace approval by explaining your focus on customer service, unique product selection. These elements are all part of a well-thought-out brand story.
Finally, you'll visit the "Review" page, where you'll double-check all the information you're providing to Walmart. As we mentioned earlier, you must answer questions truthfully, so go ahead and verify that everything is correct on your seller application.
After reviewing the information, press the "Submit Form" button and pat yourself on the back! Walmart Marketplace representatives will contact you soon.
How long will it take Walmart to review your seller application?
The Walmart marketplace approval process seems to be very different from most eCommerce platforms and often can take longer than anticipated.
If applicable, you will receive a Walmart Marketplace application denied letter after only a few weeks, while other sellers have waited months for a response.
If your Walmart Seller Application is complete, you're likely to receive an approval letter within eight weeks.
To increase your chances of success during the Walmart Marketplace approval process, make sure your brand aligns with Walmart's values.
Also, keep in mind sellers who focus on customer service and bring value will find the most success on Walmart.com.
Was Your Walmart Marketplace Application Denied? Try This!
Walmart is a different marketplace, and Walmart Marketplace approval can be challenging to obtain.
Don't give up on your business if you have a denial message from Walmart's Marketplace!
If their team did not approve the Walmart Marketplace application, you might still have time to apply for Walmart seller central account.
However, before you do that, there are certain things you need to know about how Walmart works as an eCommerce platform.
First off - why was my Walmart seller application denied?
Unfortunately, there isn't a one-size-fits-all answer. Each case varies significantly depending on what you're selling, your business history, and several other factors.
Keep in mind is that Walmart is looking for certain qualities in their sellers. Therefore, you must focus on customer service, exceptional product selection, value pricing, and more.
If your brand doesn't align with Walmart's values, chances are slim you'll be approved.
However, just because your Walmart Marketplace application was denied doesn't mean all hope is lost! You can still apply for a Walmart seller central account, but there are some things you need to know before doing so:
- Walmart sometimes takes longer than anticipated in its approval process, so ensure you're ready for a long wait time.
- Your products must meet Walmart's standards of quality Walmart Approval.
- Walmart sellers must be "value-driven," so make sure you have a value proposition that demonstrates how your products save Walmart customers money on their everyday purchases.
If their team did not approve the Walmart Marketplace application, there is still time for you to apply.
But before applying - make sure you understand what Walmart expects from its merchants and keep these things in mind when crafting your new Walmart Seller Central account application!
Step Three: Setting Up Your Account After Walmart Marketplace Approval
After Walmart approves your Walmart Marketplace application, you'll need to create a new Walmart seller central account.
Although this process may vary from platform to platform, the information required is likely going to be very similar across eCommerce platforms:
- Your Business Name
- Address of business location (PO Boxes are acceptable)
- Tax ID number / EIN #
- Banking info and routing numbers
Start setting up your account by filling out Walmart's "Seller Profile." Your seller profile will include general contact information for Walmart buyers if they have questions about your products or services.
Once complete - it can take some time before you're able to start selling on Walmart, so make sure not to submit incomplete profiles! Next - fill out Walmart's "Merchant Agreement."
Walmart will ask you to check off boxes for business categories, product types (make sure they align with your Walmart Marketplace approval), and any other information about who you are or what your company does.
Step Four: Walmart Seller Central - Create your product catalog
After your Walmart Marketplace account is created and approved, it's time to start listing your products! To do this, you'll need to create a product feed using Walmart's provided specifications.
- Walmart will ask you to submit a product feed that includes all your product information. This includes title, description, images, pricing, and more.
- Once your product catalog is complete, make sure to test it for accuracy! Walmart recommends testing at least 50 products before going live.
- Make sure to review Walmart’ selling policies and procedures.
- Familiarize yourself with Walmart's "Return Policy" and other customer service protocols, as you'll be held accountable for upholding the same standards as any other Walmart seller.
Now you're ready to start shipping orders.
Step Five: Walmart Marketplace - Order Processing
Once Walmart approves your application, it's time for Walmart to process all of the orders you've received! This is where things get tricky.
Even though Walmart receives and processes all of your orders - they will not fulfill them independently. They also do not handle shipping or returns (in most cases).
Instead, Walmart asks that its sellers provide these critical logistics services themselves. So make sure you're able to complete this step before applying as a Walmart marketplace seller!
Step Six: Shipping & Delivery Specs
Merchants should abide by specific delivery rules when selling through the Walmart Marketplace platform.
The delivery rules include instructions for shipping and delivering as a Walmart seller.
Merchants must also offer a return policy to their customers that meet Walmart's minimum standards.
Step Seven: Walmart Seller Central Setup
After Walmart lists your products, you process your orders, and shipping has been taken care of - it's time for the final step!
Before you consider your business "fully operational" on Walmart Marketplace - you'll need to complete their seller checklist.
Building a seller checklist will ensure that all of your settings are correct and everything is for selling through Walmart.
The final checklist items include: setting up payment methods, Walmart's Walmart payment account, and any other Walmart services you might need to use.
After your Walmart marketplace account is approved, you'll need to complete several steps in Walmart's seller central.
The process includes setting up payment methods (including Walmart pay), linking Walmart with other marketplaces like Amazon and eBay, and accessing reports on customer orders.
You also must focus on creating shipping labels (and printing them for UPS or FedEx) using Walmart Shipping Manager, managing inventory levels, adding new products & services, etc.
While it may seem like a lot of work - Walmart's Seller Central is a highly comprehensive platform to help sellers grow their business, and applying is essential for your business.
What are you waiting for now that you know how to apply, get approved, and sell on Walmart Marketplace? Make sure you follow this guide to discover how you can quickly become a Walmart Marketplace seller.
This platform offers a vast potential market for businesses of all sizes, and it's worth considering if you're looking to expand your sales channels. Good luck!
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