HelloChakra Increases Ad Sales by 154% With DataHawk
The Client
HelloChakra is a company developing sustainable and reliable consumer products and helping multiple eCommerce brands selling in the health and wellness space increase sales and optimize margins. In their words, “HelloChakra provides physical products which help empower people’s health and spirituality.”
The Goal
HelloChakra began using DataHawk a year ago to improve productivity. When asked what key factor, in particular, made them choose DataHawk over other eCommerce data and analytics management platforms, Arthur Borsuk, Senior Amazon SEO and PPC Specialist at HelloChakra, indicated that DataHawk’s keyword tracking capabilities were one of the determining factors. In the past, HelloChakra used Helium 10’s software. However, they found that DataHawk provided a more digestible view of their data.
DataHawk offers visually and easy-to-digest data in terms of keyword ranks and how they change.
– Arthur Borsuk, Senior Amazon SEO and PPC Specialist at HelloChakra
The Results
DataHawk’s Search Dashboard allows HelloChakra to get a holistic view of their search performance and, ultimately, “improve the process of tracking the performance of specific keyword PPC strategies,” says Arthur Borsuk.
What’s more, with DataHawk’s robust keyword tracking proficiency, Hello Chakra can more efficiently track keyword rankings, make sharper data-driven decisions, and improve ranking performance to increase product visibility and, in turn, sales. In less than six months, by enhancing tracking processes of keyword PPC efforts, HelloChakra has:
- Increased ad sales by 154%
- Increased ad profit by 177%
- Increased clicks by 93%
- Increased listing quality scores by 36%
- Increased conversion rate by 21%
**metrics recorded from Oct. 7, 2022 – Jan. 4, 2023
Since leveraging DataHawk, “It has become easier to track rankings – thus I can quickly and easily see where are the strike-zones and what is still to improve in terms of keyword ranks.”
In sum, HelloChakra’s number one productivity improvement is short and sweet, “time-saving,” says Arthur Borsuk.
