Data Analytics Platform for Brands

DataHawk is an all-in-one digital shelf analytics and business management software that helps brands increase visibility on Amazon and Walmart by gaining insights from analytics via dashboards and reports.

brondell
equitybrands
castlearts
argobrands
smartypants
merama
goja
bazaargroup
foursigmatic
Neutraceutical

Ensure Your Brands Success
With the Right Tools and Insights

Track, measure, and analyze your optimization efforts with analytics on your clients' SEO, product, market, advertising, and finance data to enhance performance.

  • Keyword Rank Tracker

    Track daily keyword ranks for any product, identify keywords that drive the most organic traffic, and measure the success of SEO efforts.
  • Keyword Research Tool

    Access the estimated monthly organic and sponsored search volume of keywords, measure keyword efficacy, and generate keyword ideas.
  • Listing Optimization Tool

    Monitor daily changes in products' listing pages to see how changes impact search performance and generate a Listing Quality Score.

  • ASIN Tracker

    Monitor daily changes in the metrics and listing information of any ASIN and leverage competitive insights with a reverse ASIN lookup tool.
  • Sales Rank Tracker

    Track daily changes in the best seller rank or sales rank to gauge the sales performance of any product and analyze competitive dynamics.
  • Product Alerting Tool

    Schedule and receive email alerts related to changes in any product to track and respond to changes in your listings or your competitors.

  • Product Research Tool

    Conduct extensive product and market research, evaluate keyword efficacy, identify your competitors, and explore market dynamics.
  • Best Sellers Rank Browser

    Discover the top 100 selling products for any category, monitor their progress, and analyze their price, ratings, and number of ratings.
  • Sales Estimates Tool

    Leverage DataHawk's AI-computed sales estimate metric to access the maximum and minimum monthly sales estimates for any product.

  • PPC Software for Amazon

    Analyze millions of advertising-related data points and generate custom reports with recommendations to help you pilot your advertising efforts.
  • Advertising Dashboard for Amazon

    Connect one or multiple Amazon Advertising accounts and examine dashboards with relevant KPIs on account or child ASIN levels.

  • Track Profit and Loss for Amazon

    Monitor your revenues, costs, and expenses by analyzing a detailed P&L dashboard to determine which financial actions lead to higher profits.
  • Finance Dashboard for Amazon

    Manage your finances by measuring your product sales and tracking a historical overview of relevant finance KPIs in a financial dashboard.

  • Insights

    Get automated insights from notifications that analyze your data to detect irregularities and suggest optimization opportunities.
  • Alerts

    Set up email alerts based on custom rules or triggers relative to any Amazon or Walmart product change.

For Sellers, Vendors, and Manufacturers

Brands on both Seller Central and Vendor Central or even without any Amazon account can use DataHawk as no Amazon connection is required, except for Sales and Ads Reporting.

Protect Your Brand and Reputation

Protect your brand from hijackers, enforce your MAP policy, and track your product's data and performance, including listings changes and sales rank with DataHawk alerts.

Increase Your Sales and Margins

Monitor, analyze, and benchmark organic search performance with DataHawk's SEO tools to increase your sponsored or organic traffic and decrease your ACoS.

Analyze Your Performance and Competiton

Evaluate your performance, including your organic reach, compute Share of Voice, and explore market analysis tools to assess keyword efficacy, identify your competitors.

Self-Service Amazon and Walmart Analytics for Brands

DataHawk offers a wide array of SEO, product, market, finance, and advertising tools for discovering, tracking, measuring, benchmarking, and optimizing.

Keyword Rank
Tracker

Explore a list of keyword ranking data to determine which ones drive the most traffic and measure the success of your SEO changes to keep ranking higher organically.

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Profit and Loss Tracking

Monitor your revenues, costs, and expenses by analyzing a profit and loss dashboard outlining your Amazon fees, PPC spending, return costs, promotion costs, and fixed costs.

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Share of Voice Reports

Analyze metrics like Share of Voice, both in terms of organic and sponsored presence, to optimize your keyword performance by assessing brands' visibility for a set of search terms.

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Listing Analysis Tool

Monitor how the changes in a product listing impact organic search performance and generate a Listing Quality Score to identify which aspects of your product details page work best.

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Keyword Research

Optimize your SEO performance by generating keyword ideas and accessing the estimated monthly search volume of keywords to understand their level of competition.

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Competitive Analysis

Evaluate keyword efficacy, identify your competitors, and discover the price, ratings, and number of ratings your product needs to rank organically in the first five search results pages.

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Advertising Analytics

Examine millions of advertising-related data points reflective of your performance to provide you with custom recommendations designed to help you better pilot your advertising efforts.

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ASIN Tracker

Leverage competitive insights with a reverse ASIN lookup tool and monitor daily changes in the metrics and listing information using our ASIN Tracker for any product's price, reviews, ratings, and sales rank.

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Sales Rank Tracker

Track daily changes in the best seller rank or sales rank across multiple categories to gauge the sales performance of any product compared to competing products and analyze competitive dynamics.

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Best Sellers Browser

View the top 100 selling products for any category on Amazon and analyze their price, ratings, and number of ratings to become the best selling product in your category.

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Sales Estimates Tool

Leverage DataHawk's AI-computed sales estimate metric, which links BSR to units sold, to see the maximum and minimum estimated and aggregated estimates for any product.

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Customizable Alerts

Receive email alerts related to changes in any products, such as changes in PDPs, reviews, ratings, price, Buy Box status, number of sellers, hijackers, inventory, and sales rank.

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All Your Amazon and Walmart Reporting Needs Covered

Analyze over 30 types of reports at your disposal. Everything you need to analyze, measure, and improve your performance.

Advertising History Report

Export changes in account-level ad metrics with daily, weekly, and monthly views.

Category Best Sellers

Export a list of the top 100 selling products BSR for any category on Amazon.

Category Best Selling Products

Export a list of up to 30 days of history on the best-selling products on Amazon US.

Keyword Research by ASIN

Export all the historical keyword research segmented by an ASIN level analysis.

Last 7 Days Account Data

Export seven days’ worth of data related to the products and keywords you track.

Product Sales Report

Export all the historical product data related to any single product on Amazon.

Project Data Report

Export historical data related to the products and keywords you track in a project.

Sales and Advertising History

Export historical sales and ad changes in account-level sales and ad metrics.

Sales History Report

Export changes in account-level sales metrics with daily, weekly, and monthly views.

Seller Sales Orders

Export all the historical sales orders data related to a single Seller Central Account.

Seller Sales Report

Export all the historical sales data related to a single Seller Central Account.

Share of Voice Report

Export KPIs reflecting brands’ visibility for specific search queries on Amazon.

Single Keyword Search Results

Export the most recent search results data related to a single keyword.

Single Product Data

Export historical public data related to a single product in an organized fashion.

Sponsored Products Ads

Export the last fourteen days of sponsored products ads data for a given account.

Top-Selling ASINs Sales and Advertising History

Export all the historical data on the top-selling ASINs sales and ads history.

Sponsored Products Ads ASINs Audit

Export a complete audit of your Sponsored Products ads ASINs campaigns.

Sponsored Products Ads Keywords Audit

Export Sponsored Products ads data for the keywords you use in your campaigns.

Sponsored Products Bid Recommendations

Export recommendations on bidding decisions for Sponsored Product ads campaigns.

Top 100 Selling Products

Export a list of the top 100 selling products based on a category BSR for a single day.

Top-Selling ASINs Sales and Advertising History

Export all the historical data on the top-selling ASINs sales and ads history.

Top-Spending ASINs Advertising History

Export ad metrics on the top-spending ASINs with monthly and weekly views.

Tracked ASINs Keywords Ranks History

Export data showing the changes in organic and sponsored keyword ranking.

Tracked Keywords List

Export the list of all your tracked keywords to assess their performance.

Tracked Products Keywords Ranks

Export historical and daily keywords rankings data for products you are tracking.

Tracked Products List

Export the list of all your tracked products to visualize them in a centralized view.

Walmart Category Best Sellers

Export a list of the top 100 selling products BSR for any category on Walmart.

Walmart Category Best Selling Products

Export a list of up to 30 days of history on the best-selling products on Walmart.

Walmart Keywords Search Results

Export historical search results data related to a group of keywords on Walmart.

Walmart Product Data

Export historical data of all your tracked Walmart products to assess their performance.

Walmart Share Of Voice

Export KPIs reflecting brands’ visibility for specific search queries on Walmart.

Walmart Tracked Items

Export a list of all the keywords and products you track for any product on Walmart.

How DataHawk Helps

We help brands win the digital shelf life for their clients by facilitating data aggregation and connection, gaining deeper insights, and achieving greater visibility.

Analytics

Explore SEO, product, market, advertising, and financial analytics and dashboards to grow visibility, monitor product changes, outrank products, lower ACoS, and increase sales.

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Connections

Connect your clients' Amazon or Walmart data, procure custom KPIs, and build customizable dashboards to make data-driven and performance-enhancing business decisions.

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Intelligence

Receive alerts related to changes in any product, run or schedule data exports in spreadsheet or PDF format to get detailed reports on your clients' Amazon or Walmart data.

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Trusted by Thousands of Brand Operators

Amazon and Walmart experts in companies of all sizes love us.

Track price, reviews, BSR changes, and get alerts every day in your inbox.

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Jennifer Greune

Director of eCom Marketing
EarthLite | 15-50 Employees

Great tool for understanding different product and market metrics.

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John Berggren Bel

Marketing Director
BEL USA | 100-250 Employees

A platform designed for professionals to manage their Amazon business.

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Olin Graczyk

Director of eCom StrategyGreater Goods | 15-50 Employees

A must-have solution to optimize & track your products on Amazon.

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Stefani Colbacchini

Amazon Brand Manager
SellerSlice | 1-15 Employees

The key formula required for your listings to succeed on Amazon.

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Spencer Siegrist

eCom Account CoordinatorBrondell | 50-100 Employees

Ready to Streamline Your eCom Strategy?

From brand managers to CEOs, finance, marketing, tech, or data teams, DataHawk has a solution for you.