Amazon Best Seller Analysis: Hairstyling Tools

The analysis creates a leaderboard of brands with products that spent the most time in the Amazon BSR list for the given time period through a KPI we call the Presence Rate, the higher it is, the better.

Amazon Best Seller Analysis: Hairstyling Tools

Hairstyling tools have been extensively adopted by hairdressers for their grooming sessions. The tools include hair dryers, hair irons, hairbrushes, diffusers, hair rollers, and other types of equipment. The increasing consciousness over appearance and style is driving the demand for advanced personal care products across the globe.

It is very interesting to see how manufacturers are adopting advanced technology to develop smart personal care products especially in the given times when professional hairdressers and salons are physically out of reach for everyone.   

In fact, hair care products witnessed significant sales growth in the United States between February and March 2020 due to the outbreak of the coronavirus pandemic. Sales of hair clippers increased by approximately 363.6 percent while hair developer sales increased by around 190.6 percent. (Statista)

According to Statista, the global market value of hair styling equipment is projected to grow to about 22.77 billion dollars by 2021. 

Thanks to DataHawk’s proprietary Amazon analytics tools, we’ve analyzed all the brands & products that entered the Top 100 list of this particular category on Amazon in terms of their Sales Rank on Amazon or Amazon Best Sellers Rank and spent the maximum time in it since the 1st of January 2020.

1- Top 4 Brands in the Hairstyling Tools Category

Amazon Best Seller Analysis: Hairstyling Tools

1- Conair: This brand is the leader of the category. With 66 products, Conair has been present on Amazon for a total of 5459 days among the Top 100, when the average for all the other brands put together is  26,582. Its Top performing product is Conair Pro Hair Brush, present for 22.6% of the year on Amazon and priced at  $4 on average. However, the average price by the brand is $23. The brand has bagged an average rating of 4.4 for the year 2020.

2- Revlon: Second on the list of the Top 4 brands in the hairstyling tools category is Revlon. The latter has the second-highest number of products present in its category on Amazon US, capturing the shelf for a total of 3674 days, and an ASP of $26. Its top-performing product is REVLON 1875W Lightweight + Compact Travel Hair Dryer, Black and present for 28.7% of the year on Amazon. Revlon’s presence rate by the brand is seen to be  100% which means there was at least one Revlon product appearing on page one on Amazon US throughout the year 2020.

3- Wet Brush: Placing third on the list of the Top 4 brands in the Video Games category is Microsoft. With 57 best selling products, Microsoft has been present on Amazon US for a total of 4035 days, with a presence rate of 100%. This brand has an ASP of $103, and its top-performing item on Amazon is Xbox Live Gold: 12 Month Membership

4-  Remington: With an average selling price of 23$, and 14 best-selling products, that accounts for only 1.7% share of voice in the top 30 best selling products’ list in this category. It is super interesting to see how Remington has managed to earn itself the fourth position in the top 100, and total presence days in best sellers of 1495 days. This brand’s winner product on Amazon US is Remington H5600H Ionic Conditioning Hair Setter, which makes this brand a strong competitor to the previous one.

2- Top 5 Products in the Hairstyling Tools Category

Amazon Best Seller Analysis: Hairstyling Tools

1- Conair’s Conair Pro Hair Brush with Nylon Bristle

  • Price: $4
  • Reviews: 14,096
  • Star Rating: 4.6 out of 5 stars
  • Best Rank: 7; Worst Rank: 50
  • Presence Rate: 101.6%

2-HSI Professional’s Ceramic Tourmaline Ionic Flat Iron Hair Straightener

  • Price: $40
  • Reviews: 61,135
  • Star Rating: 4.2 out of 5 stars
  • Best Rank: 1; Worst Rank: 41
  • Presence Rate: 101.4%

3-  Tifara Beauty’s 42-pack 7" Flexible Curling Rods 

  • Price: $11
  • Reviews: 21,688
  • Star Rating: 4.3 out of 5 stars
  • Best Rank: 3; Worst Rank: 100
  • Presence Rate: 101.4% 

4- Maxsoft Hair Scalp Massager Shampoo Brush

  • Price: $7
  • Reviews: 21,739 
  • Star Rating: 4.5 out of 5 stars
  • Best Rank: 1; Worst Rank: 13
  • Presence Rate: 101.4%

5- Camryn'S Bff Gentle Edges Brush

  • Price: $2
  • Reviews: 16,609 
  • Star Rating: 4.5 out of 5 stars
  • Best Rank: 2; Worst Rank: 38
  • Presence Rate: 101.4%

3-  Top 4 Rising Stars Products in the Hairstyling Tools Category

Let’s now have a look at Rising Stars - products that most recently cracked the top 100 in the Hair Styling Tools category on Amazon US.

1- Octocurl: Soft No Heat Hair Curlers for Overnight 

Amazon Best Seller Analysis: Hairstyling Tools

Our first rising star product is the No Heat Hair Curlers by Octocurl. First seen on Amazon on December 30, 2020, and priced at $24, this product managed to spend 1 day in the best sellers; ranked 85 on the list. It is also priced at a reasonably competitive selling price compared to the other video games products on the list. 

2- Wet Brush Original Detangler Hair Brushes

Amazon Best Seller Analysis: Hairstyling Tools

Priced at only $7, is the Original Detangler Hair Brushes by Wet Brush.  First seen on Amazon on December 26, 2020, this product managed to spend 1 day in the best sellers. Currently, it has a 4.7 out of 5-star rating, which shows the growing demand for it on Amazon US.

3- Wet Brush’s’ Pro Original and Mini Detangler Hair Brush, 2-Pc Combo

Amazon Best Seller Analysis: Hairstyling Tools

Placing 3rd on the top 4 rising star products list is Wet Brush’s detangler combo. First seen on Amazon on December 25, 2020, the product had a  4.8 out of 5-star rating and 3448 reviews by being in the best sellers for only 2 days only. Brand’s presence and better efforts on ads have led to the product’s rising popularity on Amazon US. It’s set at $30.  Even though it is the most expensive in the category it has an amazing quality, according to the customers’ reviews. 

4- Wet Brush-Pro Mini & Pro Detangler Hair Brush, Pink Combo

Amazon Best Seller Analysis: Hairstyling Tools

The 4th best performing product that has recently appeared on the Amazon marketplace is also by Wet Brush. In fact, it is a color variant of the product we saw above. It includes 2 sizes of detangler in the color, pink. It first appeared on, December 21, 2020, spent 4 days so far in the best sellers and managed to record 3448 reviews and a 4.8 out of 5-star rating.

In our study, we looked at the most expensive products, the cheapest ones, the products with the highest ratings, and the ones that have received fewer reviews but still made it to the top 30. 

"Click here to download the full study for free!"

Using the DataHawk app and Amazon product research software technology, we will analyze and went in-depth to understand why these products are above the fold.

Let us know in the comments how you feel about this episode, and see you soon for more ;)

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