Amazon Best Seller Analysis: Honey

The analysis creates a leaderboard of brands with products that spent the most time in the Best Sellers list for the given time period through a KPI we call the Presence Rate, the higher it is, the better.

The global honey market size was valued at $8.4 billion in 2018 and has been growing significantly ever since. Consumers’ preferences are now shifting towards a nutritious, natural, and healthy substitute for sugar which is foreseen to be a major driver. Also, the COVID-19 situation is another major factor for the growing demand for honey, as it is used as a prevention from the virus and daily treatment, because of all the antioxidants, antibacterial, anti-inflammatory, and other health properties it provides.

In addition, honey has been, over the years, a key ingredient in diverse applications involving bakery products, energy drinks, cereals, confectionery, and more, apart from being directly consumed.

All these factors keep on encouraging shoppers to purchase honey products regularly, which is turning this rich ingredient more into a necessity and a source of remedy that has to be present in every household.

Thanks to DataHawk’s proprietary analytics software, we’ve analyzed all the brands & products that entered the Top 100 list of this particular category on Amazon in terms of their Amazon Sales Rank or Amazon Best Sellers Rank, and spent the maximum time in it since the 1st of January 2020.

1- Hilltop Honey: This brand is the leader of the category. With 31 products, Hilltop Honey has been present on Amazon for a total of 2180 days among the Top 100, when the average for all the other brands put together is 863. Its Top performing product is Hilltop Honey Cut Comb Slab, present for 94% of the year on Amazon and priced at  £9.99 on average. Hilltop Honey’s lasting success on Amazon shows that more customers are interested in the raw honeycomb. The latter is not only famous for its delicious sweet taste but also for its health benefits and healing properties, that can’t be found in regular liquid honey. It is highly nutritious and jam-packed with natural vitamins & minerals, which explains the growing customer demand for this product, especially in light of the current pandemic situation around the world.

2- Steens: Second on the list of the Top 4 brands in the Honey category is Steens. The latter is dominating the presence rate charts with 15 products capturing the shelf for a total of 2152 days, and an ASP of £26. Its top-performing product is a Raw Monofloral Manuka Honey, priced at £29.99 and present for 89.3% of the year on Amazon. The majority of customers positively state that this brand’s raw Makuna is completely genuine and highly recommend it. Also, recent reviews were mainly coming from COVID-19 patients which have been using this honey as part of their daily treatment.

3- Nelson Honey New Zealand: Placing third on the list of the Top 4 brands in the honey category is Nelson Honey New Zealand. With 13 best selling products, Nelson Honey New Zealand has been present on Amazon UK for a total of 1789 days, with a presence rate of 100%. This brand has an ASP of £32, and its top-performing item on Amazon is Nelson Honey New Zealand Manuka Honey (30+) 500g. This brand is famous for producing pure manuka honey products and has been on the honey market for over 40 years, which explains its high ranking on the list.

4- Manuka Health: With an average selling price of £39, and 21 best selling products, Manuka Health has managed to earn itself the fourth position in the top 100, and total presence days in best sellers of 1737 days. This brand’s winner product on Amazon UK is Mgo 400+ Manuka Honey, 500g, which makes this product a strong competitor of the previous one.

Let’s now have a look at Rising Stars – products that most recently cracked the top 100 in the Honey category on Amazon UK.

1- Bee Blood’s Raw Honeycomb and Raw Honey, Gift Pack, Limited Edition 

Our first rising star product is raw honeycomb and honey from Bee Blood. First seen on Amazon on November 10 and priced at £22, this product managed to spend 1 day in the best sellers and generate a 5 out 5 star rating, thanks to its limited edition, gift pack and organic Honey combination. It is also priced at a reasonably competitive selling price compared to the other honey products on the list.

2- Apicreta’s Greek Thyme Honey from Crete

Priced at only $8, is Greek Thyme Honey from Crete by Apicreta. Greek honey is famous for its unique taste, color, and aroma, and is known to be 100% pure & natural, which explains the growing demand over it on Amazon UK. This product first appeared on November 9, has spent a total of 1 day in the best sellers and gathered a 5 out of 5 star ratings from 2 positive reviews.

3- Iman Products’ Sidr Honey from Lote-Tree- 100% Pure Organic Honey

Placing 3rd on the top 4 rising star products list is Iman Products’ Sidr Honey from Lote-Tree. First seen on Amazon on November 3rd, the product now has a 3.9 out of 5-star rating and 10 positive reviews. The competitive price can explain the product’s rising popularity on Amazon UK, it’s set at £23 and contains good quality honey according to the customers’ reviews.

4- Krisp’s 2 x 250g Rowse Greek Clear Honey Sqeezy Bottle

The 4th best performing product that has recently appeared on the Amazon marketplace is Krisp’s 2 x 250g Rowse Greek Clear Honey Sqeezy Bottle. It first appeared on October 31st, spent one day so far in the best sellers, and still didn’t manage to record a review or a rating.

In our study, we looked at the most expensive products, the cheapest ones, the products with the highest ratings, and the ones that have received fewer reviews but still made it to the top 30.

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Let us know in the comments how you feel about this episode, and see you soon for more 😉