Amazon Best Seller Analysis: Sports Nutrition
Rising disposable income, rapid urbanization, and an increase in the number of gyms and health and fitness centers endorsing sports and fitness nutrition products also positively influence market growth.
The outbreak disrupted the sporting schedule and affected some of 2020’s largest events, which, in turn, also hampered the consumption of sports nutrition products at a large-scale through such events. Some of the major international sporting events delayed due to the outbreak include the Tokyo Olympics and Paralympics and the UEFA Football event.
As such events marked both increased consumption of sports nutrition products and a venue for promotions of manufacturers, however, the consumption of sports nutrition products has increased among recreational and lifestyle users too, owing to the increased health awareness and rising disposable income levels of consumers.
Indulgence buying and product knowledge are the key factors driving the growth rate for this category.
Thanks to DataHawk’s proprietary Amazon Best Sellers Tool, we’ve analyzed all the brands & products that entered the Top 100 list of this particular category on Amazon in terms of their Amazon Sales Rank or Amazon Best Sellers Rank, and spent the maximum time in it since the 1st of March 2020.
Top 4 Brands in the Sports Nutrition Category
1-Optimum Nutrition:
2-Quest Nutrition:
Second, on the list of the Top 4 brands in the Sports Nutrition category is Quest Nutrition. The latter, though has the second-highest number of products present in its category on Amazon US, it’s not even half of Optimum Nutrition’s catalog. With that, it is still capturing the shelf for a total of 2084 days, and an ASP of $24.4. Its top-performing product is Quest Nutrition’s Chocolate Chip Protein Cookie and present for 78.5% of the year on Amazon. Quest Nutrition’s presence rate by the brand is seen to be 100% which means there was at least one Quest Nutrition product appearing on page one on Amazon US throughout the year.
3- Garden Of Life:
4- Iso pure:
With an average selling price of $37.9, and 19 best-selling products, that accounts for only 2.4% share of voice in the top 30 best selling products list in this category. It is super interesting to see how Iso pure has managed to earn itself the fourth position in the top 100, and total presence days in best sellers of 1096 days. This brand’s winner product on Amazon US is Iso pure’s Zero Carb Unflavored 25g Protein.
Thanks to our Amazon Keyword Monitoring, we are also able to rank the most sponsored products for any keyword for a given period. Check it out in this study on Medium.com
Top 5 Products in the Sports Nutrition Category
- Price: 20$
- Reviews: 28,792
- Star Rating: 4.5 out of 5 stars
- Best Rank: 3 ; Worst Rank: 70
- Presence Rate: 96.6%
2- Muscle Milk’s Protein Shake
- Price: 16.8$
- Reviews: 9544
- Star Rating: 4.5 out of 5 stars
- Best Rank: 4 ; Worst Rank: 80
- Presence Rate: 96.6%
3- Pure Protein’s Protein Bars
- Price: $25.1
- Reviews: 25,116
- Star Rating: 4.5 out of 5 stars
- Best Rank: 1; Worst Rank: 83
- Presence Rate: 96.3%
4- Prime Labs’s Dietary Supplements
- Price: $20.0
- Reviews: 66,593
- Star Rating: 4.1 out of 5 stars
- Best Rank: 2; Worst Rank: 93
- Presence Rate: 93.0%
5- Now Food’s Dietary Supplement
- Price: $12
- Reviews: 6,633
- Star Rating: 4.1 out of 5 stars
- Best Rank: 6; Worst Rank: 97
- Presence Rate: 90.9%
Top 4 Rising Stars Products in the Sports Nutrition Category
Let’s now have a look at Rising Stars – products that most recently cracked the top 100 in the Video Games category on Amazon US.
1- Optimum Nutrition’s Green Tea:
Our first rising star product is the green tea extract by Optimum Nutrition. First seen on Amazon on March 20, 2021, and priced at $19.6, this product managed to spend 1 day in the best sellers; ranked 29 on the list. It is also priced at a reasonably competitive selling price compared to the other green tea/coffee products on the list.
2-One Brand’s Protein Bar:
Priced at only $22.1, is the Gluten-Free Protein Bar by One Brand. First seen on Amazon on March 19, 2021, this product managed to spend 1 day in the best sellers. Currently, it has a 4.5 out of 5-star rating, which shows the growing demand for it on Amazon US.
3- Fairlife’s Protein Shakes:
Placed 3rd on the top 4 rising star products list is Fairlife’s protein shake. First seen on Amazon on March 17, 2021, the product had an average sales rank of 38 and was seen in the best sellers for only 2 days only. Brand’s presence and better efforts on ads have led to its rising popularity on Amazon US. It’s set at $169.31/Count.
4-BSN’s Whey Protein Powder:
Let us know in the comments how you feel about this episode, and see you soon for more 😉
