DataHawk: The New Direction
In this blog post, we introduce a new version of DataHawk that allows users to gain full ownership of their eCommerce data and better analyze performance using their favorite data visualization solutions. The new version provides access to more powerful dashboards, pre-built templates, and customizable options.
What is Changing?
With the new DataHawk, users will now have complete ownership of their eCommerce data and the ability to analyze performance anywhere they want. Instead of relying on rigid dashboards and reports on our web application, you can now leverage popular data visualization solutions such as BigQuery, Snowflake, Power BI, Tableau, Looker, Looker Studio, Google Sheets, Excel, and more. As a result, you can access analytics on much more powerful dashboards using your favorite data visualization solution. You can choose from our pre-built templates or create a customized dream dashboard.
Analytics and Data Points
Everything that was previously available to you in our web app, and more, is also available.
The new version of DataHawk offers users access to more data points and segments, with a longer history, in a more scalable and easier-to-use format than what they previously had access to on the web application. The analytics available include search performance, products, categories, seller and vendor accounts, advertising accounts, and supply chain.
Dashboard Templates
When it comes to visualizations, we offer a gallery of templates that exhaustively cover users’ needs and go way beyond what was previously available on the web app. There are five actionable dashboards templates that users can use on Power BI.
- Search & Content: Analytics on keyword ranks, share of voice, keywords, and products
- Advertising: Ads analytics on accounts, campaigns, products, and keywords
- Finance & Supply Chain for Sellers: Profit & Loss analytics on accounts and products, inventory data and recommendations
- Finance & Supply Chain for Vendors: Sales analytics on accounts and products, traffic and inventory data
- Market Intelligence: Categories and competitors analytics, including sales estimates and market size and share
We will be continuously releasing updates and new dashboards on the most popular data visualization solutions.
Setting up a Database
From the web application, users can easily set up a database on BigQuery or Snowflake with one click, to be used directly or connected to their favorite data visualization solution. The database contains structured tables with all the analytics available on the web application and more and is automatically updated every day. In addition to providing you ready-to-use dashboards templates on popular BI tools, you’re also able to create visualizations and apps anywhere you want by using the database as a data source.
Customization Options
If the pre-built templates don’t cover your needs, you can fully build and customize dashboards on your favorites tools. Either you have the internal skills and time to build and customize them yourself, or our Professional Services team can help you build your dream solution for a customization fee.
How to Get Started?
To start using the new version of DataHawk, you can book a demo. If you are already on the previous version of DataHawk, you can get in touch with your Customer Success Manager.
Support and Training
DataHawk’s customer success manager will help ensure that you’re properly set up using DataHawk on your favorite data visualization tool or database. They will also train you on their dashboards templates and assist you with any questions you may have. Additionally, we will host recurring webinars starting in May (Don’t forget to register.)
Future of the Web App Experience
When you migrate to the new experience, the web app will primarily serve as a platform for managing your data sources and accessing other modules such as Alerts and Insights.
Access to reporting and analytics capabilities will be done via external data visualization tools of your choice – which we will automatically feed with data – or through direct usage of the database, instead of visualizations within our web application.
Old ways of conducting analytics on our web application will remain available until Dec 2023.
Conclusion
This transition towards a new direction marks a significant milestone for us, offering a new level of ownership and customization for eCommerce businesses seeking powerful insights into their operations. With advanced analytics available anywhere you want, and a wide range of customizable dashboard templates, streamline and analyze data more efficiently than ever before.
