DataHawk vs. Helium 10: A Comparative Analysis of Alternative Tools
Whether you’re an established eCommerce seller or just starting out, you probably already know that selling on major online marketplaces like Amazon and Walmart is exceptionally competitive. Without the right set of tools, you’ll most likely fall behind the competition. This sheer fact is why there are many eCommerce optimization software out there. But how do you choose the right one while getting the best bang for your buck? Simple: compare, contrast, and test them, then make your pick.
DataHawk and Helium 10 are perhaps two of the most prominent and well-rated eCommerce analytics software. This article serves as a comparative analysis of both platforms and their most popular features to provide brands and sellers with the insights they need to make an informed decision on which tool will best meet their specific needs. Please note that this article is intended to be as objective as possible and in no way aims to portray Helium 10 as inferior.
Both tools are great with their own strengths and weaknesses. Instead, this article seeks to give compare and contrast two Amazon analytics software and give sellers enough information about each to help sellers decide which one to commit to because each tool may have different features and capabilities better suited for different types of businesses and goals.
DataHawk vs. Helium 10 Overview
Helium 10 is a software for Amazon users that comprises a mixture of tools that help Amazon sellers thrive on the platform, with a primary focus on Amazon FBA sellers. Its main tools include Product Research, Keyword Research, Listing Optimization, Operations, Analytics, and Marketing.
On the other hand, DataHawk is, first and foremost, a data and eCommerce intelligence platform designed for both Amazon and Walmart sellers in all categories to streamline daily business operations and optimize performance metrics. It has three main products, Connections, Analytics, and Intelligence, and over ten accompanying tracking and optimization tools. Connections is at the core of what DataHawk does. It serves as an automated data collection and storage platform, consolidating data it collects in a cloud database that it manages for its customers while ensuring user ownership.
The image above displays various eCommerce tools and identifies which tools are offered by each platform. Although both DataHawk and Helium 10 offer additional features not included in the image, the ones listed below are considered the most popular ones.
How DataHawk Differs
Where DataHawk excels is in its dashboards and data connectivity. For instance, DataHawk’s customer success team is dedicated to working with clients to find the areas in which their business performance can improve to build a custom dashboard with their marketplace data based on their needs and challenges, then set that dashboard to autopilot. With DataHawk, eCommerce sellers benefit from data consolidation, data ownership, and simplified workflows.
On web apps like Helium 10, users are limited in how they visualize their data. What DataHawk does differently is transferring user data to a dedicated database and giving users the credentials to access it–allowing them to have a zoomed-out and high-level view of their marketplace operations to identify solutions to challenges quickly. However, users’ databases are only as powerful and detailed as the projects they choose to populate within the web app.
Most of DataHawk’s competitors, like Helium 10, offer something similar, they have data and can push it where you want it, but they do it through an API, which requires sellers to connect their Seller Central accounts. Whereas DataHawk does it through crawling-based data, which offers more data coverage.
Helium 10 Tools and Features
The information in this section comes directly from Helium 10’s website and supporting content. As such, if a tool’s description seems broad or incomplete, it is not due to negligence but rather a lack of information on their page. Helium 10’s product suite comprises six tools, Product Research, Keyword Research, Listing Optimization, Operations, Analytics, and Marketing, along with other helpful features
Helium 10 delivers four product research tools that allow sellers to discover which new products to sell and obtain information on existing products in their market, they include a Chrome Extension, Black Box, Trendster, and Xray. Helium 10’s Chrome browser extension offers an extensive look at product search results in pages directly on Amazon’s platform, which includes product validation data such as monthly sales, average revenue, average price, average BSR, estimated Amazon FBA fees, and the number of sellers.
Its Black Box tool is essentially an Amazon FBA product finder tool that helps sellers find high-demand and low-competition product ideas in various Amazon categories. Trendster is a price trend tracker that works to help sellers determine product seasonality with historical data and identify demand spikes. Lastly, Xray is a product analysis tool that allows sellers to explore sales data.
Helium 10’s Keyword Research product has three accompanying tools, each designed to help sellers determine which high-converting keywords to use to increase discoverability.
Magnet – a keyword planner allowing sellers to leverage a database of search terms to obtain relevant keyword suggestions with estimated search volumes.
Cerebro – an Amazon Reverse ASIN Lookup tool that allows sellers to see which keywords competing products are ranking for and collects data such as search volume and the number of sponsored ASINs.
The Misspellinator – a misspelled keyword extractor that identifies the misspellings of certain search terms so sellers can incorporate them into their listings backend.
Helium 10’s Listing Optimization product can be used to improve various components of product listings with five varying tools. The Scribbles tool helps sellers build or optimize listings by tracking relevant keywords and incorporating them into listings. The Index Checker tool reveals whether or not a seller’s listings are appearing on Amazon search results and identifies the wasteful keywords affecting product listings. The Listing Analyzer tool provides in-depth access to an optimization checklist that evaluates every aspect of listings. Audience is a poll and A/B testing tool that allows sellers to target market feedback and implement it into their listings by generating polls to get feedback on products. Additionally, the Listing Builder tool will enable sellers to manage the status of all their listings from a dashboard.
Helium 10’s Operations product offers six tools designed to help Amazon sellers manage their inventory, simplifying the stock-keeping process and avoiding stock-outs.
Inventory Management – a tool that simplifies stock keeping through an inventory management dashboard.
Refund Genie – a tool that streamlines the FBA reimbursement process by using software that auto-checks four different reasons for FBA inventory reimbursements.
Operations Alerts – a tool that allows sellers to monitor listing fraud by sending out alerts when another seller attempts to sell product counterfeits.
Follow Up – an email marketing tool designed to enhance customer experience by allowing sellers to create automated email sequences that send out updates on order deliveries.
Inventory Protector – a tool that protects against malicious competitors and shoppers who use discount codes to empty inventory during promotions.
Seller Assistant – a tool that helps sellers increase product review probability through review automation and by ensuring listings remain Amazon TOS compliant.
Helium 10’s Analytics product provides four tracking tools to help sellers scale their businesses. The Profits tool allows sellers to track their sales and profit data to get a pulse of their finances by reviewing gross profit data to find sales and trends. The Market Tracker helps sellers conduct market research and determine how other products perform relative to their market. The Keyword Tracker simplifies the process of monitoring product rankings by tracking keywords’ organic and sponsored positions. Market Tracker 360 is a tool that provides market share data to gather insights on trends and niche markets and reveals top competitors.
Helium 10’s Marketing product offers three tools to help Amazon sellers with PPC advertising, promote brand awareness, and strengthen customer engagement. The Adtomic tool is a PPC software designed to increase ROI and automate capabilities. Portals is an Amazon landing page builder that helps sellers leverage easy-to-built product landing pages and offers customizable product insert templates. Lastly, Refersion is Helium 10’s Amazon affiliate marketing tool with streamlined tax management and custom commissions that allow sellers to connect with top-performing affiliates.
DataHawk Tools and Features
As previously mentioned, the three main products DataHawk offers are Connections, Intelligence, and Analytics. This section will briefly introduce each of the products along with their accompanying tools and features.
Connections lets you sync your Amazon or Walmart data to BI tools of your choosing and create custom dashboards to visualize your marketplace data or use a variety of prebuilt ones. The prebuilt Google Sheets dashboards DataHawk offers include a detailed Operations Dashboard, Search Dashboard, Best Seller Rank Dashboard, Profit and Loss Dashboard, Advertising Dashboard, and Content Dashboard.
This product allows you to connect a dedicated DataHawk database to your BI tools and other destinations, which ultimately gives you access to their rich, raw data. These tools include Excel, Snowsight, Power BI, Looker, Tableau, and many others. When you enable the Connections feature, DataHawk automatically builds a specific database filled with your data and hosted on Snowflake.
Intelligence serves as your very own Amazon and Walmart AI advisor. This product, which comprises two tools, Product Alerts and Insights, allows sellers to receive customizable alerts and personalized automated AI-backed insights on any of their products accompanied by recommendations on resolving various business challenges.
There are three primary categories of Insights: Findings, Anomalies, and Good Practices. Each allows you to save time by assigning tasks to team members based on their expertise and prioritizing tasks more smoothly by addressing insights based on their impact status.
From market to SEO, Findings Insights cover various business domains that require optimization. Findings are business-savvy insights that help you manage specific aspects of your business. For example, they can include actionable recommendations on how to improve your listings organically, competitive products weekly digest, ineffective sponsored product ad campaigns, and top-performing sponsored product ad campaigns.
Anomalies are Insights that shed light on outliers in your data. They notify you of unexpected changes our software has detected within your data. There are two types of anomalies DataHawk detects, gross sales anomalies and units sold anomalies.
3. Good Practices
Good Practices are a curated selection of eCommerce insights that are ideal prerequisites to help you improve your business metrics. They are not based on your data but cover basic industry knowledge that can help you get started. Good Practices include: how to make the most out of Amazon FBA, how to effectively use sponsored ads, how to increase conversions with listing images, and how to win the Buy Box.
DataHawk’s Product Alerting tool allows Amazon and Walmart sellers to stay up to date with all listing changes in real-time based on customizable rules and triggers by scheduling alerts related to any product to respond to noteworthy changes timely. There are nine different product alerts sellers can set up to manage their eCommerce business operations with ease and confidence.
1. Listing Alerts – receive alerts on changes in any Amazon or Walmart product listing information, such as title, image, description, and bullet points.
2. Sales Rank Alerts – receive alerts when products you track on Amazon or Walmart drop out of the top 10 BSR or when a product’s BSR reaches a specific value.
3. Price Change Alerts – Receive alerts on the price changes of any product you track on Amazon or Walmart and customize the range of price changes.
4. Hijacker Alerts – receive alerts when our software detects an unauthorized seller selling a counterfeit or similar version of your product on Amazon or Walmart.
5. Buy Box Alerts – receive alerts when you lose or win the Buy Box on Amazon or Walmart and get updates on who is winning the Buy Box and what price.
6. Ratings Alerts – receive alerts when any product gets new ratings and when there are changes to the number of star ratings of any product.
7. Out of Stock Alerts – receive alerts when the stock drops or the status goes from “in stock” to “out of stock” for any product you track on Amazon or Walmart.
8. Sellers Alerts – receive alerts when there are changes to the number of sellers selling a particular product in your Amazon or Walmart category.
9. Review Alerts – receive alerts when any of your Amazon or Walmart products get new reviews to track the evolution of listing reviews and correlated the data with your sales velocity.
DataHawk’s Analytics product, like many other competitor products, allows Amazon and Walmart sellers to track and analyze their SEO, product, market, advertising, and financial analytics. However, Analytics offers a wide variety of monitoring and optimization tools.
Keyword Rank Tracker
The Keyword Rank Tracker allows Amazon and Walmart sellers to track up-to-date keyword ranks to monitor daily changes in the organic and sponsored search performance of any product, identify keywords that drive the most organic traffic, and measure the success of SEO efforts.
Keyword Research Tool
Keyword Research Tool provides Amazon and Walmart sellers with the search metrics they need to identify top-performing keywords by examining AI-generated difficulty scores to determine keyword efficacy and analyze their search volume, price, and more.
Listing Optimization Tool
Listing Optimization Tool helps Amazon and Walmart sellers optimize product listings and increase visibility through a listing analysis dashboard and AI-generated product listing quality scores that indicate which aspect of their listings needs to be improved.
Sales Rank Tracker
The Sales Rank Tracker allows Amazon and Walmart sellers to discover top-performing brands in tables and line graph visualizations to study a product’s sales rank average and changes over a selected timeframe and monitor historical BSR data to identify trends and analyze how the trajectory of your sales impacts your sales ranking.
Best Seller Rank Browser
The Best Seller Rank Browser allows sellers to assess how products rank across categories with real-time data (sales rank, competitiveness score, reviews, price, and estimated monthly sales and pre-COGS margin), and analyze category dynamics of top sellers to evaluate their performance, and pinpoint how to improve your product’s organic rank by determining how sales velocity impacts BSR.
Sales Estimator Tool
The Sales Estimator Tool allows sellers to leverage an AI-computed metric to determine any product’s estimated maximum and minimum monthly sales, browse over 3M products with search filters, and predict your sales using insights by combining the results with Amazon sales rank data and top-selling products data.
Buy Box Tracker
The Buy Box Tracker allows Amazon and Walmart sellers to track daily changes for any ASINs’ Buy Box winner and discover the winning Buy Box sellers list, the win rate per seller, and price variance, all in one easy-to-grasp view.
This article was intended to provide a snippet into DataHawk and Helium 10’s platform, tools, and features to help eCommerce sellers make a sound decision on which software might fit their needs best. As a seller, you have the upper hand. Choose a software based not only on its tools but also on its reviews and customer service. Go with the platform that will build its box around you, not the other way around. For more information about whether or not DataHawk is the right tool for you, click on this link for a demo or to speak with a sales rep.